Branding and campaign design for my graduating class's grad show. The concept behind this campaign was marrying together contrast and unity as a representation of all the different students moving forwards together.
The problem with this project was uniting all the different students under one banner. A concept needed to be created that could take all these different students and unify them as one group of individuals.
The solution was to use contrast and unity to represent different students all moving on to common ground, but with different experiences and expertise. The use of ridged type, and a tight grid structure together with an organic alcohol ink background and orange lava-lamp-esk background create this sense of contrast and unity.