Redesign of the Manitoba Electronic Music Exhibition's festival graphics. New logo, colour palette, and graphic elements were created to bring the festival a sense of summer fun as well as give the brand a face lift.
The problem was to maintain a connection to electronic music and the people who listen to it. The campaign needed to still appeal to the audience that its previous iteration did.
The solution was in the shapes that were created. The two blue blob-wireframe shapes have an organic silhouette that connects to the music part of the festival, while the wireframe/3D look of the blobs points towards the festivals connection with digital media.